Privacy Policy

Last updated: September 29, 2026

Use of this web site signifies your acknowledgment and consent to this Privacy Policy. Please read it carefully before using this web site.

Who This Policy Covers

This Privacy Policy applies to Wheelers Family Auto Group and to each of the following dealership locations and their web sites (each, a "dealership," and together, "we," "us," or "our"):

• Wheelers Chevrolet of Medford, 704 N 8th St, Medford, WI 54451
• Wheelers Chevrolet GMC of Marshfield, 2701 S Maple Ave, Marshfield, WI 54449
• Wheelers Chevrolet GMC of Wisconsin Rapids, 2410 W Grand Ave, Wisconsin Rapids, WI 54495
• Wheelers Chevrolet of Coloma, 1978 Charles Way, Coloma, WI 54930
• Wheelers Chevrolet of Merrill, N259 Brandenburg Ave, Merrill, WI 54452

The dealership that operates the web site you are visiting is the party responsible for information you provide through that site. One policy governs all of our locations so that our practices are consistent no matter which store you work with.

Guiding Principles

We take your privacy seriously and are committed to safeguarding it online. We collect personal information primarily to provide you with a more relevant experience and to respond to your requests. When doing so, we make every reasonable effort to avoid excessive or irrelevant collection of data. We take reasonable physical, electronic, and managerial measures to safeguard and secure the personal information you provide, including storing data in protected databases on secured servers with restricted access. However, because electronically submitted data is not one hundred percent secure, we make no representations or warranties as to the security of any personal information you submit online, which you do at your own risk.

Information We Collect

We collect the following categories of information:

• Identifiers. Name, postal address, email address, telephone number, mobile phone number, account name, and online identifiers such as IP address and device identifiers.
• Customer records. Information you provide in connection with a purchase, lease, trade-in, service visit, or credit application, including driver's license information, insurance information, and financial information required to complete a transaction.
• Commercial information. Vehicles purchased, leased, or serviced, service history, and records of products or services considered.
• Internet and network activity. Pages viewed, vehicles viewed, search terms, referring site, browser type and version, and interaction with our advertising.
• Geolocation data. Approximate location derived from your IP address or, with your permission, from your device.
• Communications. Email, text message, chat, and telephone communications with us, including recordings and transcripts.
• Inferences. Preferences and characteristics drawn from the above, used to tailor offers and content.

We obtain this information directly from you, automatically as you use our web sites, from the vehicle manufacturer, and from service providers such as financing sources, vehicle history providers, valuation services, and advertising partners.

How We Use Information

We use personal information to respond to your inquiries, provide quotes and vehicle information, process transactions, schedule and perform service, arrange financing, fulfill warranty and recall obligations, provide customer support, improve our web sites and advertising, comply with legal obligations, detect and prevent fraud, and, where you have consented, send you marketing communications.

Disclosure of Personal Information

We do not sell, rent, or trade consumer personal information to third parties other than as described in this Privacy Policy. We may disclose certain personal information as follows:

• to business partners, such as third-party service providers, agents, and affiliated entities, in connection with services they perform for us, including web site administration, customer relationship management, advertising, and financing;
• to the vehicle manufacturer, in connection with warranty, recall, incentive, and owner-loyalty programs;
• to law enforcement agencies for the purposes of investigating fraud or other offenses;
• to legal, financial, and other professional advisors, or in connection with the sale or reorganization of all or part of our business or operations; or
• as otherwise required or permitted by law.

Exception for mobile and SMS information. The disclosures described above do not apply to mobile phone numbers or SMS opt-in data. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent.

Except as provided above, we will not use or disclose personal information for purposes other than those for which it was collected, except with your consent, as required or permitted by law, and to provide the features and services you have requested.

SMS/Text Message Communications

We offer SMS text message communications to customers and prospective customers who provide their mobile number and affirmatively opt in. This section explains how we collect, use, and protect mobile phone numbers and SMS consent data.

Program Description

Text messages are sent by the Wheelers Family Auto Group dealership you contacted, which is one of the following: Wheelers Chevrolet of Medford, Wheelers Chevrolet GMC of Marshfield, Wheelers Chevrolet GMC of Wisconsin Rapids, Wheelers Chevrolet of Coloma, or Wheelers Chevrolet of Merrill. Messages are delivered by SMS and MMS through our messaging provider and may include: sales inquiries and responses, vehicle availability and pricing information, trade-in and financing follow-up, service appointment scheduling, reminders and confirmations, repair status and vehicle pick-up notifications, parts availability, customer service replies, and promotional offers, events, and specials. Message frequency varies. Consent is not a condition of purchase. Message and data rates may apply.

How We Collect Mobile Information

We collect mobile phone numbers and SMS consent when you submit a form on our web site, complete a credit or trade-in application, schedule service online or by phone, sign a purchase or service document, or otherwise provide your number and agree to receive text messages from us. We record the date, time, and method of your opt-in as proof of consent.

Mobile Information Is Never Shared or Sold

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. We do not sell, rent, or trade mobile phone numbers or SMS opt-in data.

Mobile information may be shared only with subcontractors and service providers who support the messaging program itself, such as our messaging platform provider, customer relationship management system, and customer service support vendors. These parties are contractually prohibited from using mobile information for their own marketing or promotional purposes, and from sharing it further. We may also disclose information where required by law, subpoena, or other legal process.

How to Opt Out

You can cancel the SMS service at any time. Just text "STOP" to the number you are receiving messages from. After you send the SMS message "STOP" to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time and we will start sending SMS messages to you again. Opt-out requests are honored immediately. If you have opted in to more than one of our messaging programs, replying "STOP" to one program does not cancel the others; reply "STOP" to each number from which you receive messages.

How to Get Help

If you are experiencing issues with the messaging program you can reply with the keyword HELP for more assistance, or you can get help directly at [email protected] or 800-499-7830.

Message Monitoring and Recording

Text messages exchanged with us, and telephone calls with us, may be monitored, recorded, and retained, including by third-party service providers acting on our behalf, for quality assurance, training, dispute resolution, and recordkeeping purposes. Please do not send sensitive personal information such as Social Security numbers, driver's license numbers, or full account numbers by text message.

Carrier Liability

Carriers are not liable for delayed or undelivered messages.

Message and Data Rates

As always, message and data rates may apply for any messages sent to you from us and to us from you. Message frequency varies. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.

Data Retention and Security

We retain mobile numbers and consent records for as long as you remain opted in and for a reasonable period afterward to document consent and honor opt-out requests. Mobile information is stored in access-restricted systems protected by administrative, technical, and physical safeguards.

Your Rights

You may request access to, correction of, or deletion of the mobile information we hold about you by contacting us at [email protected] or 800-499-7830. We handle mobile information in accordance with applicable privacy laws and CTIA messaging guidelines.

Non-Personally Identifiable Data

Any time you visit this web site, we may gather non-personally identifiable information regarding the means you use to access our site. This may include the type and version of your browser, your service provider, your IP address, and any search engine you used to locate the site. We use this information to help diagnose problems with our server, administer the web site, and compile broad statistical data. We also gather navigational information about where you go on this web site, which helps us determine which areas are most frequently visited and tailor the site to the needs and interests of our visitors. Such information is gathered in the aggregate and will not be associated with a specific individual without that individual's consent.

Use of Cookies

We may use a browser feature known as a "cookie." Cookies are small files placed on your device that assist us in providing you with a customized browsing experience. We use cookies so that you do not have to reenter information such as user IDs and passwords multiple times during your visits, and to help provide information targeted to your interests based on your prior browsing on this web site. The "help" section of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to be notified when you receive a new cookie, or how to disable cookies completely. Because this web site is designed to take advantage of cookies, certain features may not function correctly if you decline their use.

Third-Party Advertising and Behavioral Services

We use third-party advertising companies and analytics providers to serve ads and measure performance when you visit this web site and other sites. These companies may use cookies, pixels, and similar technologies to collect information about your visits in order to provide advertising about goods and services of interest to you. You may opt out of interest-based advertising from participating companies through the Digital Advertising Alliance at optout.aboutads.info or the Network Advertising Initiative at optout.networkadvertising.org. Opting out stops interest-based targeting; it does not stop all advertising.

Collection of Information by Third Parties

Portions of this web site may be operated by third-party providers, including inventory display, chat, financing applications, trade-in valuation, and scheduling tools. Information you submit through those tools may be collected directly by the provider under its own privacy policy. We encourage you to review the privacy policy of any third-party tool before submitting information.

Personal Information Voluntarily Provided

Any personal information you provide to us, such as your name, email address, or mobile phone number, when you enroll in one of our reminder services, request information, or use any interactive portion of this web site may be used to provide you with information you have requested about our company, our products, and our services, or to provide you with special notices. You may opt out of receiving future communications at any time. See Opt-Out Procedures below.

Collection and Use of Your Information by GM

When you indicate that you would like to receive more information about General Motors or its products, services, or offers, your contact information may be provided to GM, which will handle that information under its own privacy statement. GM may also collect information directly through content and tools it provides on this web site.

Mobile phone numbers collected for text messaging, and SMS opt-in consent records, are excluded from this disclosure and are not provided to General Motors or any other third party for marketing or promotional purposes.

Accessing This Web Site

This web site is hosted on servers located in the United States. Your connection will be through and to servers located in the U.S. Any personal information you provide during your visit will be processed and maintained on our web server and other internal systems located within the U.S.

External Links

This web site contains links to other sites. We are not responsible for the privacy practices or the content of those web sites. To help ensure the protection of your privacy, we recommend that you review the privacy policy of any site you visit via a link from this web site.

Passwords

A personal data record created through registration with this web site can be accessed only with the unique password associated with that record. To protect the integrity of the information in that record, you should not disclose or otherwise reveal your password to third parties.

Public Forums

This web site may make chat, forums, message boards, or comment areas available at various times. Unless otherwise stated, information disclosed in these areas becomes public information. Exercise caution when deciding to disclose personal information in these areas.

Children

This web site is not directed to children. We do not knowingly collect or use personally identifiable information from children under the age of 13. If you believe a child has provided us with personal information, contact us at [email protected] and we will delete it.

Data Retention

We retain personal information for as long as needed to fulfill the purposes described in this Privacy Policy, to maintain business and transaction records, and to comply with legal, tax, warranty, and recordkeeping obligations. Retention periods vary by record type. Vehicle purchase and finance records are retained for the period required by law. Marketing and messaging consent records are retained for as long as you remain opted in and for a reasonable period afterward to document consent and honor opt-out requests.

Data Security

We maintain administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and destruction, including access controls, encryption in transit where appropriate, and vendor oversight. No system is perfectly secure, and we cannot guarantee the security of information transmitted to us over the internet.

Do Not Track

Some browsers offer a "Do Not Track" setting. There is currently no industry standard for how commercial web sites should respond to that signal, and this web site does not respond to it. You can limit interest-based advertising using the opt-out links in the Third-Party Advertising section above.

Opt-Out Procedures

Other than as set forth in this Privacy Policy, you will be notified when personally identifiable information about you may be shared with third parties, and you will be given the opportunity to decline to share that information.

• Text messages. Reply "STOP" to any message you receive from us. Opt-out requests are honored immediately. If you have opted in to more than one of our messaging programs, reply "STOP" to each number from which you receive messages.
• Email. Use the unsubscribe link in any marketing email, or contact us using the information below.
• Telephone. Ask to be placed on our internal do-not-call list, or contact us using the information below.
• Interest-based advertising. Use the industry opt-out links in the Third-Party Advertising section above.

We may continue to contact you regarding an active transaction, a scheduled service appointment, a safety recall, or another transactional matter after you opt out of marketing communications.

Notice to European Residents

Our web sites are intended for residents of the United States. If you access this web site from outside the United States, you do so on your own initiative and are responsible for compliance with local law. Any information you provide will be transferred to and processed in the United States.

Your State Privacy Rights

Residents of California, Nevada, and other states with comprehensive consumer privacy laws may have the rights described below. We extend these rights to all of our customers as a matter of practice, regardless of where you live.

Information Sharing and Sale

In the preceding twelve months we have not sold personal information. We do not sell or share personal information for cross-context behavioral advertising in exchange for money. We have disclosed personal information for business purposes to the categories of parties described in the Disclosure of Personal Information section above, which are: our affiliates and dealership locations; service providers; automotive manufacturers; financing sources; and third parties to whom you authorize disclosure. As stated throughout this policy, mobile phone numbers and SMS opt-in data are excluded from all marketing-related sharing.

Your Rights

• Right to know. Request the categories and specific pieces of personal information we have collected about you, the sources, the business purpose, and the categories of parties with whom we shared it.
• Right to delete. Request deletion of personal information we collected from you, subject to exceptions such as completing a transaction, warranty and recall obligations, security, and legal compliance.
• Right to correct. Request correction of inaccurate personal information.
• Right to data portability. Receive a copy of your information in a portable format.
• Right to opt out of sale or sharing. Direct us not to sell or share your personal information. As noted above, we do not sell personal information.
• Right to non-discrimination. We will not deny you goods or services, charge you a different price, or provide a different level of quality because you exercised a privacy right.

How to Submit a Request

To exercise any of the rights above, submit a request directly to us:

Email: [email protected]
Phone: 800-499-7830
Mail: Wheelers Family Auto Group, Attn: Privacy, [GROUP PRIVACY MAILING ADDRESS]

Only you, or a person you authorize to act on your behalf, may make a request related to your personal information. You may also make a request on behalf of your minor child. If you use an authorized agent, we may require written proof of the authorization and may still ask you to verify your own identity directly with us.

Verification and Response Timing

We must be able to verify that you are the person whose information is the subject of the request. We will ask you to provide information that allows us to reasonably match you to our records, and we will use that information only to verify the request. We endeavor to respond to a verifiable consumer request within 45 days of receipt. If we need more time, up to a total of 90 days, we will notify you of the reason and the extension in writing. We do not charge a fee to process or respond to a verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded, in which case we will tell you why before completing the request.

Nevada Residents

Nevada law allows residents to direct businesses not to sell certain personal information. We do not sell personal information as defined by Nevada law. To submit a request, contact us using the information above.

Financial Privacy

Some information we collect in connection with vehicle financing and insurance is governed by sector-specific federal laws, including the Fair Credit Reporting Act and the Gramm-Leach-Bliley Act. Where those laws apply, they govern our handling of that information, and you will receive any separate privacy notice those laws require at the time of your transaction.

Accessibility

We are working to make this web site accessible to all visitors, including those using assistive technology. If you encounter a barrier or have difficulty accessing any portion of this web site, contact us at [email protected] or 800-499-7830 and we will work to provide the information or transaction you need through an alternative method.

Changes to This Privacy Policy

We reserve the right to change and update this Privacy Policy. Changes take effect when posted to this page, and the "Last updated" date above will reflect the revision. We encourage you to review this policy periodically so you are aware of any changes we have made.

Contact Us

Questions about this Privacy Policy, our privacy practices, or our text messaging program may be directed to:

Wheelers Family Auto Group
Attn: Privacy
[GROUP PRIVACY MAILING ADDRESS]
Email: [email protected]
Phone: 800-499-7830

You may also contact the dealership location directly:

• Wheelers Chevrolet of Medford, 704 N 8th St, Medford, WI 54451, (715) 748-2371
• Wheelers Chevrolet GMC of Marshfield, 2701 S Maple Ave, Marshfield, WI 54449, (715) 387-1200
• Wheelers Chevrolet GMC of Wisconsin Rapids, 2410 W Grand Ave, Wisconsin Rapids, WI 54495, (715) 997-8830
• Wheelers Chevrolet of Coloma, 1978 Charles Way, Coloma, WI 54930, (715) 600-3358
• Wheelers Chevrolet of Merrill, N259 Brandenburg Ave, Merrill, WI 54452, (715) 391-3200

Your use of this web site is also governed by our Terms and Conditions.